Environmentally friendly disposable nappies are edging onto supermarket shelves alongside the familiar sight of brands such as Huggies and Babylove. Unlike the dominant brands, which have large marketing budgets, Nature Babycare has built awareness by word of mouth and has some innovative marketing techniques. One such initiative is their Ambassador program which gives back to the consumer. So how is Nature Babycare different? Who wants to join our trial panel?
Naty’s nappies are not based on petrochemicals like the standard brands. They are formed from renewable raw materials (although they are not yet 100% biodegradable). The conventional plastic outer sheet has been replaced with a biodegradable material made from maize starch and cellulose fibre, both natural materials. This means that the nappy is water tight and allows the nappy to breathe, resulting in an airier, dryer, cooler and more comfortable nappy.
The absorbing layer of the nappy comprises biodegradable chlorine free cellulose fluff pulp, blended with a small amount of super-absorbent granules to increase the absorbing capacity of the nappy to reduce the number of changes needed. Naty are currently testing alternative sustainable and biodegradable packaging material which they hope to release onto the market soon.
Naty’s marketing strategy engages us, the consumers, through initiative such as their Ambassador program. Through the program you receive points for referring friends and family members, taking part in forums or for answering surveys. These points can be redeemed at the online store. If you sign up 50 ambassadors you receive a years supply of nappies.
We spent some time chatting with Maria, who is the key contact for the Australian arm of Naty, and she kindly offered up four packs of the Maxi nappies for Green Beings readers to trial. We are keen to get you involved and find out what you think. To be part of the survey sign up for our newsletter to receive trial panel callout emails, or email me directly at email@example.com.
Nature Baby Care nappies are available from: