Environmentally friendly disposable nappies are edging onto supermarket shelves alongside the familiar sight of brands such as Huggies and Babylove. Unlike the dominant brands, which have large marketing budgets, Nature Babycare has built awareness by word of mouth and has some innovative marketing techniques. One such initiative is their Ambassador program which gives back to the consumer. So how is Nature Babycare different? Who wants to join our trial panel?
Naty’s nappies are not based on petrochemicals like the standard brands. They are formed from renewable raw materials (although they are not yet 100% biodegradable). The conventional plastic outer sheet has been replaced with a biodegradable material made from maize starch and cellulose fibre, both natural materials. This means that the nappy is water tight and allows the nappy to breathe, resulting in an airier, dryer, cooler and more comfortable nappy.
The absorbing layer of the nappy comprises biodegradable chlorine free cellulose fluff pulp, blended with a small amount of super-absorbent granules to increase the absorbing capacity of the nappy to reduce the number of changes needed. Naty are currently testing alternative sustainable and biodegradable packaging material which they hope to release onto the market soon.
Naty’s marketing strategy engages us, the consumers, through initiative such as their Ambassador program. Through the program you receive points for referring friends and family members, taking part in forums or for answering surveys. These points can be redeemed at the online store. If you sign up 50 ambassadors you receive a years supply of nappies.
We spent some time chatting with Maria, who is the key contact for the Australian arm of Naty, and she kindly offered up four packs of the Maxi nappies for Green Beings readers to trial. We are keen to get you involved and find out what you think. To be part of the survey sign up for our newsletter to receive trial panel callout emails, or email me directly at jo@greenbeings.com.au.
Nature Baby Care nappies are available from:
Coles
Woolworths
Thomas Dux
I was buying Nature Baby Care for my son when he was born as I am very environmentally conscious. I was mostly very pleased with the nappies, only the odd mishap. I recently have given Little Takas a go as they are the most biodegradeable nappy on the market, and also was very happy with how they have performed. We can only hope that the competition between Naty and Little Takas will result in an even more eco friendly nappy!
Thanks for the Nature Babycare Eco nappies Jo. Have been using them for 24 hours & love them already. My son has been wearing just his nappy today because it was so hot & I do love the Nature Babycare pattern on his cute bottom! I saw them at my local supermarket so I will definitely be purchasing them as part of my weekly shop. Thank you so much for letting me try them out!
How do you get a free sample, I’m unhappy with the brand of nappies I’m currently using & would like to try a few other.
Hi Candice. If you join the Ambassador program you can get some nappies to trial http://www.naty.com/en/ambassador/